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EVH Marketing Earns 2016 All Star Award

EVH Marketing Earns 2016 Constant Contact Solution Provider All Star Award Recognized for achievements using online marketing tools to drive success For the second year in a row, EVH Marketing, a marketing consulting agency, has been named a 2016 Solution Provider All Star Award winner by Constant Contact, part...

Protect Your Brand

EVH Marketing example of bad branding

Your brand is the most important thing to your business. It’s not only how you present your business, but how customers, prospects, and even competitors see you. So you should protect it like a lioness protecting her cub. Rawr! So what is a brand? To start, your logo is...

It’s Not All About You

EVH Marketing Marketing is about customers

I hate to break it to you. Even if you are the boss, it’s really not all about you. At least not in your marketing anyway. When it comes to making decisions about the types of marketing you are doing, the message you send, and the way you send...

Marketing Want vs Need

EVH Marketing - Want vs Need

Like it or not, want sells better than need. Most businesses have products or services that people (or other businesses) need. Our target markets generally need our products and services. If not, we’d have a hard time staying in business. But we humans tend to purchase those things that...

Sing to Your Audience

EVH Marketing - Sing to your customers

Those who know me, know music is a kind of a passion of mine. And attending concerts (sometimes more then one in a single week) is a regular occurrence. The best concerts are ones where the musicians and singers perform for, and TO, the audience. These performers know how...

Copy Writing: Now it’s Personal

EVH Marketing - copy writing

Writing copy for anything can be daunting. Writing copy for a marketing campaign or advertising can be downright frightening. But, never fear, these days you just have to get personal. In the early days of advertising pretty much all you had to do to sell your product in a...

Don’t Be a Fire-Fighter

EVH Marketing - putting out fires

No, I’m not putting down those in the noble profession of firefighting—those brave souls who risk their lives every day to save ours. I didn’t mean those firefighters. On second thought maybe my headline should have been “if you can’t be a firefighter, don’t be a fire-fighter”. Eh? Maybe...