GreenLeaf Industries came to EVH Marketing as a new client of our project partners at MarketCrest. GreenLeaf Industries needed a branding redesign and website upgrade. The Lenoir City, TN, company was looking for an updated corporate brand and a new logo to better reflect the highly technical nature of their product. They also needed an updated web presence that was more inline with the advanced technology available on the web since the website was initially launched. Their competition in the global market made it important to project their advanced technology online and offline.
Corporate Brand Development
The first phase of the engagement was to combine industry and competitive research with feedback gleaned from internal strategy sessions to identify their desired position in the market and target client base. We were then able to design branding basics, such as color, style and visual appeal based on targeted personas. It was decided that a broad, hi-tech, industrial look with a “precision” feel would have the strongest visual impact and could be tailored to retain historical, but downplayed elements.
We worked with the management team at GreenLeaf through several rounds of creative design, colors, and fonts to gain the optimal design. Once the main logo was completed, the full set of corporate branding colors, logo versions and usage were finished as well as business cards, letterhead, PowerPoint templates, social media profiles and ultimately the website.
Branding Guidelines & Corporate Identity Materials
As part of the branding package, we gave them a series of colors they could use for presentations, business cards, letterhead, other printed materials, presentations, and the web.
With the branding in place, we were able to develop a website with a proper user experience that reflected the branding standards, and spoke to the individual personas developed for visitors. In addition to designing and developing the new website, MarketCrest selected images, provided content, copy writing, product photography and corporate messaging.
Website & Social Media
Once the branding had been established we were able to leverage the new brand online with an updated website and social media presence. EVH Marketing worked closely with MarketCrest to design consistent profiles and manage each one to ensure a consistent voice and pulse to the posting schedule.
There are lots of reasons why your business may not have marketing staff: you may not have 40 hours of marketing work to be done each week, you may not be able to afford salary and benefits for additional employees, or maybe you just don’t want those goofy marketing people dancing around the office everyday.
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