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The happiest of holidays to you and yours! I would like to take this opportunity to thank all of my clients, colleagues, and friends for choosing to work with me throughout the year. You have made my job easier and my life more fulfilling. Thank you for being you!...
Your brand is the most important thing to your business. It’s not only how you present your business, but how customers, prospects, and even competitors see you. So you should protect it like a lioness protecting her cub. Rawr! So what is a brand? To start, your logo is...
I hate to break it to you. Even if you are the boss, it’s really not all about you. At least not in your marketing anyway. When it comes to making decisions about the types of marketing you are doing, the message you send, and the way you send...
Brrr, baby it’s cold outside. Here in the Midwest this time of year it’s cold. No big surprise there. Only this year it seems like the whole country is extra cold. So far, we’ve seen snow, wind, ice, slush, freezing rain, temperatures typically in the teens and twenties, business...
Like it or not, want sells better than need. Most businesses have products or services that people (or other businesses) need. Our target markets generally need our products and services. If not, we’d have a hard time staying in business. But we humans tend to purchase those things that...
We would like to take the opportunity to thank all of our clients, colleagues and friends for working with us throughout the year. It has been challenging and certainly never dull. This has been the year we would all like to see come to an end. So let’s all...
I hear a lot from small business owners who think they can’t afford to hire a marketing expert to help write their marketing plan—and more importantly their marketing budget. Those same small business owners admit that they start out the year with a plan to write their marketing plan,...
The other day I got this really great post card in the mail from a store I shop at frequently. I won’t show it to you to protect the innocent, but here’s the gist: The post card was beautiful, a gorgeous design. The store was having a special sale...
Okay, I admit it, for some time I have been telling my clients when it comes to content on their websites, blogs, and elsewhere to err on the side of more, more, MORE! And I am right. Especially since the latest change to Google’s search algorithms, as long as...
BOO! It’s Halloween, time to talk about monsters, goblins, witches and ghosts. Well, this is a marketing blog, so maybe I’ll just stick to the subject and talk about ghostwriters. In case you don’t know, or aren’t exactly sure, what a ghostwriter is: it’s a person who writes a...
EVH Marketing would like to wish Merry Christmas and Happy New Year to all our clients, partners, friends and family! The holiday season is the perfect time to reflect on the accomplishments of the year, take a moment to be be thankful for all the hard work and success...
Guidance and advice you can trust. As a Certified Constant Contact partner I can help you make sense of your marketing. Not only am I an expert in Constant Contact’s marketing tools, but I have the best practices and knowledge to help you put your ideas into motion through...
Wishing You & Yours a Happy Holiday Season. May the holiday spirit be with you today and throughout the New Year. Special thanks to all of my amazing clients and friends for choosing to do business with EVH Marketing. Whether it was a logo, website, business card, email...
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Special Announcement: Constant Contact is offering 40% OFF* for your first 3 months! EVH Marketing has been a Certified Solution Provider with Constant Contact for almost 10 years and this Cyber Monday Deal is the best I’ve seen. They know how important it is to finish the year strong!...
There are lots of reasons why your business may not have marketing staff: you may not have 40 hours of marketing work to be done each week, you may not be able to afford salary and benefits for additional employees, or maybe you just don’t want those goofy marketing people dancing around the office everyday.
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Neither is marketing. Alright, I wouldn’t begin to presume marketing is anything close to brain surgery, but the point is why would you do the marketing work yourself when you can work with a marketing expert?
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Marketing isn’t about the latest, greatest, coolest, fanciest, funkiest, most award-winning…”campaign”. Yep, all those things are pretty good, but what’s most important is your business. Well, that and getting more of it.
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