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I hate to break it to you. Even if you are the boss, it’s really not all about you. At least not in your marketing anyway. When it comes to making decisions about the types of marketing you are doing, the message you send, and the way you send...
Those who know me, know music is a kind of a passion of mine. And attending concerts (sometimes more then one in a single week) is a regular occurrence. The best concerts are ones where the musicians and singers perform for, and TO, the audience. These performers know how...
There are lots of reasons why your business may not have marketing staff: you may not have 40 hours of marketing work to be done each week, you may not be able to afford salary and benefits for additional employees, or maybe you just don’t want those goofy marketing people dancing around the office everyday.
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Neither is marketing. Alright, I wouldn’t begin to presume marketing is anything close to brain surgery, but the point is why would you do the marketing work yourself when you can work with a marketing expert?
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Marketing isn’t about the latest, greatest, coolest, fanciest, funkiest, most award-winning…”campaign”. Yep, all those things are pretty good, but what’s most important is your business. Well, that and getting more of it.
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