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Sing to Your Audience

EVH Marketing - Sing to your customers

Those who know me, know music is a kind of a passion of mine. And attending concerts (sometimes more then one in a single week) is a regular occurrence. The best concerts are ones where the musicians and singers perform for, and TO, the audience. These performers know how...

Copy Writing: Now it’s Personal

EVH Marketing - copy writing

Writing copy for anything can be daunting. Writing copy for a marketing campaign or advertising can be downright frightening. But, never fear, these days you just have to get personal. In the early days of advertising pretty much all you had to do to sell your product in a...

Don’t Be a Fire-Fighter

EVH Marketing - putting out fires

No, I’m not putting down those in the noble profession of firefighting—those brave souls who risk their lives every day to save ours. I didn’t mean those firefighters. On second thought maybe my headline should have been “if you can’t be a firefighter, don’t be a fire-fighter”. Eh? Maybe...

Virtual Marketing

Not all businesses can hire marketing staff. There are lots of reasons why your business may not have marketing staff: you may not have 40 hours of marketing work to be done each week, you may not be able to afford salary and benefits for additional employees, or maybe...

Marketing Expertise

Brain surgery isn’t a DYI job. Neither is marketing. Alright, I wouldn’t begin to presume marketing is anything close to brain surgery, but the point is why would you do the marketing work yourself when you can work with a marketing expert? More importantly, why spend your time working...

Business First

Fantabulouslytasticamundo marketing campaigns. Marketing isn’t about the latest, greatest, coolest, fanciest, funkiest, most award-winning…”campaign”. Yep, all those things are pretty good, but what’s most important is your business. Well, that and getting more of it. Marketing for your business, personalized and strategic. I’ve been marketing long enough to know...

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