A custom paint and restoration shop, Paintwerks owner Dave Zimmer wanted an updated website with a look and feel as cool as the vehicles he restores. He also wanted a way to not only show off the vehicles he has restored in the past, but also the vehicles he is currently working on so his clients could follow the progress.
The solution was to build a new website to show off his work with galleries of photos showing the progress of each vehicle from start to finish. Today he has a great tool to show his amazing work and attract new customers.
There are lots of reasons why your business may not have marketing staff: you may not have 40 hours of marketing work to be done each week, you may not be able to afford salary and benefits for additional employees, or maybe you just don’t want those goofy marketing people dancing around the office everyday.
Neither is marketing. Alright, I wouldn’t begin to presume marketing is anything close to brain surgery, but the point is why would you do the marketing work yourself when you can work with a marketing expert?
Marketing isn’t about the latest, greatest, coolest, fanciest, funkiest, most award-winning…”campaign”. Yep, all those things are pretty good, but what’s most important is your business. Well, that and getting more of it.