Meeting Your Marketing Objectives and Corporate Goals

With over 20 years of marketing and communications experience, I’ve developed strategic and results-oriented marketing programs that accomplish department objectives, increase sales, and achieve corporate goals. Let me use my broad experience and education to help you grow your business.

Expect Results

I can provide a range of marketing and business services for business-to-business or business-to-consumer clients large and small. From helping your internal marketing department with specific projects to developing and executing your entire marketing plan and budget, I can fit in wherever you need my expertise. We can work together to decide how to best use your budget to achieve your objectives, taking into account timeline, budget, internal and external resources, and what will be most effective toward achieving your goals. Then we will determine how to put processes in place to measure the results so we know where we achieve the best ROI. Specific examples of my services include:

Interactive Marketing & Communications

  • Design and develop a web presence for your business or update the one you already have
  • Review and analysis of competitors’ websites, your website, and your current online communications strategy
  • Additions to or development of an integrated plan for all interactive communications to ensure that it achieves your goals
  • Tactical execution including functional development, content, and copy writing for your new or current website

Marketing & Business Strategy

  • Develop a strategic marketing and communications plan identifying opportunities and how to best capitalize on them including competitive market review and differentiation and segmentation recommendations, SWOT analysis, new market or product opportunities, positioning statement, unique selling proposition, messaging, target market strategies, and tactics
  • Tactical execution of any or all portions of the plan

Business Development & Demand Generation

  • Design a plan to identify new sales opportunities and create more demand
  • Segment your target markets and design a communications strategy to drive cross-selling and more new sales
  • Develop strategy, campaign and project management services to execute direct communications with prospects and customers through mail, email, etc.

Brand Development & Corporate Identity

  • Design and develop logos, business cards, letterhead, brochures, newsletters, presentations, and other corporate identity pieces
  • Provide creative and project management as well as copy writing, editing, and overseeing brand consistency
  • Graphic design and layout for promotional and other communications and sales print material